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Live Video Service Mogulus Reinvents Itself as Livestream.com

3 Feb 2012
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Live Video Service Mogulus Reinvents Itself as Livestream.com
Live video is a heavily competitive and booming market, with Ustream, Justin.tv, Stickam, and Mogulus being some of the major players in the space. Mogulus, launched in 2007, focuses on higher-end broadcasts, which it calls Internet television, although any user can launch a Mogulus channel. The name choice of Mogulus, however, has always been perplexing and doesn’t really describe Mogulus’s live video technology. So the live video company has taken a dramatic step by changing its look, its name, and even its domain. Mogulus is now Livestream.com. Livestream has the same functionality as it had with Mogulus, but with a new look. The new interface is cleaner and pushes its promotional tools with Twitter. All of the old Mogulus features, such as its video player, the downloadable Procaster, and Pro accounts. There is also a heavy emphasis on starting a channel quickly and simply. In some ways, it reflects the changes Ustream recently made to its website. Yet while this change is mostly cosmetic, we cannot overlook the implications. Livestream is a brand name far more synonymous with web video than Mogulus, and more descriptive to boot. While Mogulus has had some steady growth (240% in the last year according to compete), it still doesn’t compare with the growth of some of its competitors. This rebranding move did not come cheap, however. It’s reported that the company paid around $100,000 for the domain. Could the money have been put to better use? Possibly, but moving away from the Mogulus name could be worth far more. How users react to Livestream could be a major indication of the direction of the live video market. More importantly, it breathes new life into a company looking to make itself an even more relevant competitor. Reviews: Twitter, ustream Tags: live video, livestream, mogulus ...more info>>> Discovered on 19/05/2009 10:57:00 Discovered @ news.google.com

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